There is a strong shift towards automating SDR tasks in sales processes, particularly in the early stages of the sales cycle. AI and automation tools such as Clay, Apollo, Snowflake, and all the rest outlined below, can make a huge difference in the market research, prospecting and cold outreach processes. However, the process of closing a deal and leading a conversation with a ready to buy customers should not be “outsourced” to AI. Automated responses and workflows can and should be used for handling rejections in order to gather insight from these clients, inform your campaigns, and improve your approach.

3 ways AI can help you with sales conversations

by 🎙 Ivelin Kozarev: Founder of Skylar, an AI sales training platform, and ex-Accounts Manager at Forrester

<aside> 🤙 The gist…

you can use various strategies to improve cold calling efficiency, such as parallel dialers to call multiple people simultaneously such as Salesfinity, Orum, and **Nooks.**
leveraging real-time call assistants for pre-call research such as JustCall and Trellus.
utilizing AI for practice simulations to enhance call quality and proficiency such as Skylar and SecondNature.

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Precision Profiling: Using AI to automate your market research and improve your outreach

by 🎙 Boris Georgiev: Director of Sales Operations & Enablement at MarketStar

<aside> 🧰 Tools recommended by Bobby

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Blueprint Intent: research on your ICP and their JTBD (B2B)
Blueprint Intent GPT: search through a database of 15 million jobs to identify companies that currently need your services and get advice on what to say to them. Particularly valuable for sales strategizing and targeting the right business clients. (B2B)
Salesflow: LinkedIn prospecting & outreach, SM lead generation (B2B)
**Bardeen:** an AI agent for building automated workflows.
Apollo: a living data network that helps you get the most accurate data on your B2B prospects. Booby has benchmarked a couple of databases and recommends Apollo as the best one for enriching B2B contact data.
ChatGPT: for tweaking the emails or LinkedIn messages.