Step 1. Understand Target Audience

1. Clearly define 3-5 characteristics of your ideal target customer segment (eg. demographics, behaviors, needs)
2. Use a web scraping tool like Octoparse or ParseHub to extract 3000+ online customer reviews and ratings related to your business, industry or niche
3. Ensure scraped data fields include:
   • Reviewer name
   • Nationality
   • Rating (stars)
   • Full review text
4. Before uploading the dataset to AI, remove any personally identifiable information about reviewers
5. Upload the formatted CSV dataset to ChatGPT and Google Cloud Platform's Vertex AI tool
6. Prompt ChatGPT to audit the CSV file and provide a brief report detailing:
   • Number of reviews
   • Average rating
   • Top 5 nationalities among reviewers
7. Ask ChatGPT to segment reviewers into 2 groups based on sentiment analysis:
   • Positive reviews with 4 or 5 star ratings
   • Negative reviews with 1 or 2 star ratings
8. Prompt ChatGPT to analyze the "jobs to be done" for each sentiment group including:
   • Summary of key needs and expectations
   • Challenges frequently referenced
   • Motivations and context for consumption
9. Refine your target audience definitions incorporating key learnings from the jobs-to-be-done analysis

Step 2. Evaluate Opportunities

1. Submit geographical screenshots from Google Maps of area relevant to your business goals
2. Prompt ChatGPT to analyze the screenshots and identify 10-15 nearby venues, landmarks and cultural sites with relevance to your target audience and their jobs-to-be-done
3. Ask ChatGPT to prepare a brief SWOT analysis summarizing opportunities related to key venues/sites, along with associated threats or weaknesses
4. Request ChatGPT to suggest 10 digital product or service ideas that could meet prioritized target audience needs and capitalize on identified location-based opportunities
5. Shortlist 3 of the AI-generated ideas that best align with your overarching business goals and current resources

Step 3. Ideate & Validate Concepts

1. Select one AI-proposed idea to further develop into a product or service offering