Challenges with Traditional SEO Content Production

• Audits and content planning are easy, but distribution and creation labor-intensive
• Client teams are hard to engage, only 20% have content teams outside marketing channels
• When involving clients, output was restricted to 1-5 posts a month
• Options before AI like freelancers and agencies have limitations on expertise and bandwidth

The AI Content Opportunity

Major hype around AI tools like Jasper and Writesonic in 2023 promising:

• Ability to massively scale content production
• Dramatically increased efficiency and velocity
• Potentially even 0 to 100k+ traffic growth in weeks

2023 AI Testing Process & Results: Jasper, Writesonic

Process:

• Marketing team independently produced all client content via AI
• Removed client customization to focus purely on AI output

Content Types:

• Informational Blog Posts
• Complex Technical Articles